ADOPTED DOGS OF INDIA
Adopted Dogs of India is an NGO in India that strives to eliminate the stigma associated with adopting street dogs. As a Lead Animator, I was given the task of designing the mascot as well website
VOLUNTEER
APR 21 - APR 23
FIGMA, BLENDER, ADOBE ILLUSTRATOR, PROCREATE
FIGMA , PROCREATE
Website Design
Vision
To be able to user-friendly and engaging to viewers
Should not contain a lot of information and complicated navigation operations
The existing adoption procedure in India is disorganised and unregulated. We aim to control the process, do adequate verification and make it as efficient as possible
Opportunity
Creating a mascot proved to be an excellent solution for the organization. It serves as a relatable and engaging character that can address sensitive topics through its story, making difficult conversations easier. Additionally, the mascot can be seamlessly integrated into the website, becoming a familiar and trusted presence for visitors
Website Features
Landing Page
Adoption Page
About ADOI
User Dashboard
Mascot Design
Vision
has to resemble an Indie Dog
preferably logo colours used
superhero themed
References
Observations
usually have a mix of colours
have spots on their bodies
have pointy or straight ears
Process
Iteration #1
Iteration #2
At this point we felt our mascot should be female due to the following reasons :
Lack of female superheroes/mascots
Highlighting a female mascot could change views around female dogs
The space really needs a persona who can relate to our viewers, given majority of our content consumers are female
Iteration #3
Final Outcome
Website Features
Landing Page
Adoption Page
About ADOI
User Dashboard
Mascot Design
Vision
has to resemble an Indie Dog
preferably logo colours used
superhero themed
References
Observations
usually have a mix of colours
have spots on their bodies
have pointy or straight ears
Process
Iteration #1
Iteration #2
At this point we felt our mascot should be female due to the following reasons :
Lack of female superheroes/mascots
Highlighting a female mascot could change views around female dogs
The space really needs a persona who can relate to our viewers, given majority of our content consumers are female
Iteration #3
Final Outcome
ADOPTED DOGS
OF INDIA
Adopted Dogs of India is an NGO in India that strives to eliminate the stigma associated with adopting street dogs. As a Lead Animator, I was given the task of designing the mascot as well website
VOLUNTEER
APR 21 - APR 23
FIGMA, BLENDER, ADOBE ILLUSTRATOR, PROCREATE
FIGMA , PROCREATE
Website Design
Vision
To be able to user-friendly and engaging to viewers
Should not contain a lot of information and complicated navigation operations
The existing adoption procedure in India is disorganised and unregulated. We aim to control the process, do adequate verification and make it as efficient as possible
Opportunity
Creating a mascot proved to be an excellent solution for the organization. It serves as a relatable and engaging character that can address sensitive topics through its story, making difficult conversations easier. Additionally, the mascot can be seamlessly integrated into the website, becoming a familiar and trusted presence for visitors
Website Features
Landing Page
Adoption Page
About ADOI
User Dashboard
Mascot Design
Vision
has to resemble an Indie Dog
preferably logo colours used
superhero themed
References
Observations
usually have a mix of colours
have spots on their bodies
have pointy or straight ears
Process
Iteration #1
Iteration #2
At this point we felt our mascot should be female due to the following reasons :
Lack of female superheroes/mascots
Highlighting a female mascot could change views around female dogs
The space really needs a persona who can relate to our viewers, given majority of our content consumers are female
Iteration #3
Final Outcome
Website Features
Landing Page
Adoption Page
About ADOI
User Dashboard
Mascot Design
Vision
has to resemble an Indie Dog
preferably logo colours used
superhero themed
References
Observations
usually have a mix of colours
have spots on their bodies
have pointy or straight ears
Process
Iteration #1
Iteration #2
At this point we felt our mascot should be female due to the following reasons :
Lack of female superheroes/mascots
Highlighting a female mascot could change views around female dogs
The space really needs a persona who can relate to our viewers, given majority of our content consumers are female
Iteration #3
Final Outcome
ADOPTED DOGS OF INDIA
Adopted Dogs of India is an NGO in India that strives to eliminate the stigma associated with adopting street dogs. As a Lead Animator, I was given the task of designing the mascot as well website
VOLUNTEER
APR 21 - APR 23
FIGMA, BLENDER, ADOBE ILLUSTRATOR, PROCREATE
FIGMA , PROCREATE
Website Design
Vision
To be able to user-friendly and engaging to viewers
Should not contain a lot of information and complicated navigation operations
The existing adoption procedure in India is disorganised and unregulated. We aim to control the process, do adequate verification and make it as efficient as possible
Opportunity
Creating a mascot proved to be an excellent solution for the organization. It serves as a relatable and engaging character that can address sensitive topics through its story, making difficult conversations easier. Additionally, the mascot can be seamlessly integrated into the website, becoming a familiar and trusted presence for visitors
Website Features
Landing Page
Adoption Page
About ADOI
User Dashboard
Mascot Design
Vision
has to resemble an Indie Dog
preferably logo colours used
superhero themed
References
Observations
usually have a mix of colours
have spots on their bodies
have pointy or straight ears
Process
Iteration #1
Iteration #2
At this point we felt our mascot should be female due to the following reasons :
Lack of female superheroes/mascots
Highlighting a female mascot could change views around female dogs
The space really needs a persona who can relate to our viewers, given majority of our content consumers are female
Iteration #3
Final Outcome
Website Features
Landing Page
Adoption Page
About ADOI
User Dashboard
Mascot Design
Vision
has to resemble an Indie Dog
preferably logo colours used
superhero themed
References
Observations
usually have a mix of colours
have spots on their bodies
have pointy or straight ears
Process
Iteration #1
Iteration #2
At this point we felt our mascot should be female due to the following reasons :
Lack of female superheroes/mascots
Highlighting a female mascot could change views around female dogs
The space really needs a persona who can relate to our viewers, given majority of our content consumers are female
Iteration #3
Final Outcome
Reflections
Volunteered with enthusiasm for this NGO, driven by a passion for dogs and animal welfare
Enjoyed collaborating with fellow designers, gaining valuable insights into diverse design approaches and methodologies
Appreciated the opportunity to contribute creatively to projects aimed at improving the lives of animals in need
Volunteered with enthusiasm for this NGO, driven by a passion for dogs and animal welfare
Enjoyed collaborating with fellow designers, gaining valuable insights into diverse design approaches and methodologies
Appreciated the opportunity to contribute creatively to projects aimed at improving the lives of animals in need